At Salon Bellissima we align our beliefs with founder Horst Reechelbacher. We care about our environment and strive to leave a minimum footprint, which includes recycling when possible and using Aveda products. Aveda's products are sourced responsibly. Aveda's color is 97% to 99% naturally derived. Since 2000, Aveda has gone from purchasing 20-25% organic raw herbal ingredients and organic essential oils to over 90% certified organic today. Aveda's products are formulated without parabens, phthalates and sodium lauryl sulfate. Click here to learn more about Aveda's 'soil to bottle' and green ingredients.
Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
HORST RECHELBACHER, FOUNDER